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TRUSTART Article (Excerpts) Written By Tracy Candido
Public art is for the people. Whether object-based, performative, or interactive, public artworks are created to enhance the landscape of a public space by giving communities something out of the ordinary to reflect on, consider, and engage with.Trust Art, founded by Seth Aylmer and Jose Serrano-McClain, is an organization and philanthropic initiative that is not only invested in public art, the artists that create it, and the communities that share it, but also in finding ways to sustain the lifeline of public art projects. Trust Art has developed a three-year cycle that involves "shareholders," community members that invest money, time, and other resources into public projects in exchange for "shares," which are redeemed upon the project's auction at the end of the three-year cycle. Currently Trust Art is producing and supporting the growth of 10 public art projects in New York City and around the world, all of which are invested in by "shareholders," community members, and a network of artists. I recently sat down with Seth and Jose of Trust Art to discuss the history of the organization and their current pursuits.
JOSE SERRANO-MCCLAIN BIO by TRACY CANDIDO
Jose Serrano-McClain worked as an economic analyst at the Federal Reserve Bank of New York for five years, where he realized he would rather be thinking about the economics of the creative spirit. In 2006, Jose resigned from the Fed to become an “art entrepreneur.” He cofounded Fame Theory, LLC, an art collective turned media company that operates famegame.com. In 2009, he cofounded Trust Art, an initiative dedicated to working with public artists to raise funds and create community around their visions through innovative means. In 2010, Jose joined the Queens Museum of Art part-time to create a new public art program called Corona Studio.
BIO FOR TRACY CANDIDO
Tracy Candido is a Brooklyn-based artist and cultural producer exploring social practices and engaging the public in group activities. She has exhibited public works in and around New York City and has curated interdisciplinary exhibitions and public programming for institutions in New York around the country. She is a founding editor of 127 Prince, an online journal about socially engaged art. Tracy holds a Master's Degree from New York University in Visual Culture Theory and is currently a Program Associate in Programs and Awards at NYFA.
Jose Serrano-McClain worked as an economic analyst at the Federal Reserve Bank of New York for five years, where he realized he would rather be thinking about the economics of the creative spirit. In 2006, Jose resigned from the Fed to become an “art entrepreneur.” He cofounded Fame Theory, LLC, an art collective turned media company that operates famegame.com. In 2009, he cofounded Trust Art, an initiative dedicated to working with public artists to raise funds and create community around their visions through innovative means. In 2010, Jose joined the Queens Museum of Art part-time to create a new public art program called Corona Studio.
BIO FOR TRACY CANDIDO
Tracy Candido is a Brooklyn-based artist and cultural producer exploring social practices and engaging the public in group activities. She has exhibited public works in and around New York City and has curated interdisciplinary exhibitions and public programming for institutions in New York around the country. She is a founding editor of 127 Prince, an online journal about socially engaged art. Tracy holds a Master's Degree from New York University in Visual Culture Theory and is currently a Program Associate in Programs and Awards at NYFA.
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